While Subaru was founded in 1955, Subaru's history begins over a hundred years ago, when we launched our Aircraft Research Laboratory under the name of Fuji Heavy Industries Ltd. The goal was to make machines that could soar across the sky. Since then, our relentless spirit to make a machine fly has inspired us every step forward. Subaru became one of the first few companies to market a full-time All-Wheel Drive (AWD) passenger car in 1986.
Today, Subaru become one of the world's leading automakers. Best known for our engineering, safety, reliability, and functionality, Subaru vehicles are widely known as the "driver's cars," offering superb handling through the pairing of our core technologies: Symmetrical All-Wheel Drive and Boxer Engine. Our devotion to our customers has taken us from manufacturing machines to inspiring confidence in motion with smiles of love.