In August 2001, Hyundai Motor Company (HMC) of South Korea appointed Hyundai Asia Resources, Inc. (HARI) as the official distributor of Hyundai vehicles in the Philippines. Driven by a young and dynamic workforce and a fast-growing nationwide fortress of 42 dealerships, we have earned our rightful spot as the third top player in the Philippine automotive industry, and have been consistently recognized by HMC, the Philippine government, and private motoring and consumer bodies for best practices in corporate governance.
For over a decade now, we have shaped the profile of Philippine mobility with pioneering products and services that challenge conventions in performance, eco-friendliness, and design. The Modern Premium products of the world’s 6th best automotive brand are thoughtfully designed and engineered to respond to the stories that we share, as motorists and as consumers, to what we need and desire most in life.