MANILA, Philippines | 8 February 2024 – Peugeot Philippines held its annual Business Meeting on February 7 at Fairmont Makati with top executives and principal dealers, unveiling its plans and targets for 2024. Following an eventful year of the brand’s local growth and development, the meeting highlighted strategic initiatives moving forward. Encompassing Sales, Marketing, and Aftersales programs, the Astara-backed brand is envisioned to challenge the local automotive scene through its vision of an alluring future, offering its tech-forward solutions within reach.

2024 Priorities
Peugeot Philippines emphasizes its intentions with Allure, the brand’s ethos for a tech-forward and human-centric future, geared to make the world a better and alluring place to live. Offering a cutting-edge lineup characterized by Attractive Design, an Exciting Drive, and High Quality, the brand introduces new and exciting initiatives that elevate its business operations. These include Easy-own payment schemes, test drive events, and lifestyle marketing activities.

Peugeot SUV Trio
In addition to the brand’s strategic initiatives, Peugeot continues to captivate the Filipino market with its exceptional SUV lineup - PEUGEOT 2008 Allure SUV, PEUGEOT 3008 SUV (Active and Allure), PEUGEOT 5008 SUV (Active and Allure). Characterized by attractive design, unparalleled power and performance, these SUVs embody Peugeot’s commitment to delivering outstanding driving experience from urban settings to family road trips.

● A subcompact 5-seater, the Peugeot 2008 SUV, powers a contemporary approach to a unique driving experience with its distinct style and balanced proportions that embodies a modern interpretation of urban exploration.
● In the compact 5-seater SUV category, Peugeot brings in the Peugeot 3008 SUV that captures the essence of refreshed design and road presence excellence.
● Redefining premium mid-size seven seater SUVs, the Peugeot 5008 SUV delivers an immersive driving experience through the new generation i-Cockpit with enhanced multiple Advanced Driver Assistance Systems (ADAS), including blind spot detection, lane-keeping assistance, this SUV promises a safe and extraordinary driving experience.

Revolutionizing Sales Growth
“As Peugeot Philippines embarks on a transformative journey in 2024, supported by our strategic partnerships, we are committed to ensure both growth and triumph across the world. Together, Astara and Peugeot envision changed lives this year, working together to transform the future of mobility across the nation,” Astara Philippines Managing Director Raoul Picello shared.