Mitsubishi Motors Philippines embraces fresh leadership direction


Outgoing President & CEO – Takeshi Hara; Incoming President & CEO – Ritsu Imaeda

April 30, 2024 - Mitsubishi Motors Philippines Corporation (MMPC) commemorated the transition of leadership from outgoing President & CEO, Takeshi Hara, to incoming President & CEO, Ritsu Imaeda, in a solemn ceremony held at the Shangrila The Fort on April 22, 2024.

Takeshi Hara, who served as President & CEO for the past three years, expressed his gratitude to all stakeholders for their unwavering support and dedication during his tenure. Reflecting on his journey, Hara emphasized the importance of upholding Mitsubishi's principles of corporate responsibility, integrity, and global understanding. He credited the collective efforts of the MMPC team and valued partners for achieving remarkable milestones despite facing challenges such as the global pandemic and economic uncertainties.

Hara reiterated MMPC's commitment to delivering top-notch vehicles and contributing significantly to society's welfare which was shown in “Life Made Better” and “Taralets Pinas” campaign which were introduced during his time. He handed over the reins to his successor, Ritsu Imaeda, with confidence, urging continued support for the new leadership.


Incoming President Ritsu Imaeda mainly handled the overseas market including assignments in several areas across different regions such as Europe, Russia and Puerto Rico. Prior his assignment to the Philippines, he was assigned as the president & ceo of Mitsubishi Motors Sales Caribbean Inc. in Puerto Rico, same as Hara. He shared his vision for MMPC's future, highlighting the Philippines as one of the most important markets for Mitsubishi Motors. Drawing from his extensive experience in various overseas markets, Imaeda expressed optimism about the Philippines' growth potential and the company's prospects in the region. He commended the Filipino people for their warm hospitality and the enthusiastic reception of Mitsubishi's products and services.

Imaeda outlined upcoming initiatives, including the launch of new models like the Mitsubishi Xforce, demonstrating MMPC's commitment to innovation and customer satisfaction. He called for unity and collaboration among the entire Mitsubishi team and stakeholders to elevate the company's presence in the Philippines further.


From left: Incoming MMPC President & CEO – Ritsu Imaeda; Outgoing MMPC President & CEO – Takeshi Hara; Sta. Rosa, Laguna City Mayor – Arlene Arcillas; Embassy of Japan - Ambassador Extraordinary and Plenipotentiary of Japan to the Philippines – Endo Kazuya; Department of Trade and Industry Secretary – Alfredo Pascual; PEZA Director General – Tereso Panga; MMPC Chairman – Noriaki Hirakata

ceremony concluded with expressions of gratitude from both outgoing and incoming presidents, reaffirming their dedication to Mitsubishi's mission of making lives better. Attendees were encouraged to continue supporting MMPC as it embarks on a new chapter under Ritsu Imaeda's leadership.

As MMPC continues its journey, the company remains steadfast in its commitment to excellence, sustainability, and enriching the lives of its customers and communities across the Philippines.