Mazda Philippines Shows Human-Centered Design at 8th PIMS

September 15, 2022, Manila, Philippines--Mazda Philippines participates in the 8th Philippine International Motor Show (PIMS). In line with the show’s theme, “Mobility + Humanity: Innovating for the Common Good,” Mazda brings its latest product offerings at the most anticipated motor show in the country, highlighting the brand’s Human Centric approach to design and engineering.

“In line with this year’s theme, we want to show Mazda’s Human-Centered Design to the public. With this unique way of thinking, we do not offer technology simply for the sake of it, but it must offer a tangible benefit to the driver. This is, ultimately, our brand essence,” says Mr. Steven Tan, President of Mazda Philippines.

At PIMS, showgoers are captivated by Mazda’s three-layer pavilion. The minimalist design of warm, nature-inspired elements such as wood is juxtaposed with the technical sophistication of steel and glass. Together with the use of warm lighting elements, it is meant to convey beauty through the interplay of light and shadow—a defining trademark of the KODO design language.

The waterfall-inspired design features Mazda’s latest premium models: the Mazda3 M Hybrid, CX-30 M Hybrid, CX-5 AWD Turbo, and CX-9 AWD Turbo Exclusive. Making their debut at PIMS are an accessorized version of the BT-50 4x4, the new CX-8 AWD Exclusive, and to commemorate the 25th anniversary of the Miata Club of the Philippines (MCP), the MX-5 MCP 25th Anniversary Edition. A first-generation MX-5 “NA” owned by the founding president of the MCP, Eddie Salonga, is also on display.

Further highlighting their attention to design detail, Mazda collaborated with fashion designer Andrea Tetangco to create one-of-a-kind couture for the promotional models. Known for her minimalist design that empowers women, Tetangco is also focused on crafting pieces with sustainability and innovation in mind.

Mazda MX-5 MCP 25th Anniversary Edition

Celebrating Mazda’s special relationship with the Miata Club of the Philippines, the oldest single-make car club in the Philippines, a limited run MX-5, exclusive to the Philippine market, is shown to the public for the first time.

“As the only car manufacturer to officially recognize a car club, the MX-5 MCP 25th Anniversary Edition is the culmination of our unique relationship. It is an example of how we want to build, Kizuna—a lasting, almost inseparable bond an owner has with his car,” adds Tan.

The MX-5 MCP 25th Anniversary Edition is exclusively in Platinum Quartz Metallic with a Navy Blue soft top. Navy Blue accents are also found on the side mirrors and roll hoops. Satin Silver 17-inch alloy wheels complete the exterior transformation.

Inside, the MX-5 MCP 25th Anniversary Edition has a special Mazda Connect Commander knob finished in Sterling Silver. It also comes with a Serial Number Plate also finished in Sterling Silver. Additional features such as black leather seats, an auto-dimming rear view mirror, and a 9-speaker Bose sound system are installed. Each unit will also include a commemorative car cover and the MCP 25th Anniversary Photobook.

The MX-5 MCP 25th Anniversary Edition are available in both manual and automatic variants with a special price of P 2,250,000 and P 2,300,000 respectively, for reservations made during the week of PIMS. This special price is applicable in all Mazda dealerships nationwide.

Further ensuring its collectability, it will only be produced for a limited time with deliveries starting on September 15, 2022 and final deliveries slated for September 15, 2023.

New Mazda CX-8
(See Accompanying PR For More Details)

Making an appearance at PIMS is the new Mazda CX-8. Shown in the top-of-the-line AWD Exclusive trim, the refinements to its design and features further elevates the three-row mid-sized SUV experience.

Exterior changes include a new gun-metallic front grille, a chrome garnish on the front bumper, redesigned 19-inch alloy wheels, and dual tailpipes with larger openings. New colors join the available palette as well.

The new CX-8 also offers a higher level of equipment including Deep Red nappa leather seats, a 7-inch LCD instrument cluster meter, frameless rear-view mirror, Sen Wood interior trim, electronic glass sunroof, hands-free power tailgate, wireless Apple CarPlay, and wireless device charging.

Mazda’s i-Activsense driver assist suite is now standard across all variants. This offers functionalities such as High Beam Control (HBC), Smart City Brake Support – Forward (SCBS-F), Smart City Brake Support – Reverse (SCBS-R), and Driver Attention Alert (DAA).

Both CX-8 variants—the FWD Signature and the AWD Exclusive—use a powerful, yet fuel efficient 2.5-liter Skyactiv-G engine with 190 PS and 252 Nm of torque mated to a 6-speed automatic. For enhanced handling performance, G-Vectoring Control Plus is standard, while the all-wheel drive variant adds Off-Road Traction Assist.

The new Mazda CX-8 FWD Signature 7-Seater is priced at P 2,330,000, while the CX-8 AWD Exclusive 6-Seater is priced at P 2,490,000.

Bermaz Auto Philippines, Inc. (Mazda Philippines) is the exclusive distributor of Mazda vehicles and parts in the Philippines. Mazda Philippines’ exemplary after-sales service record has been ranked #1 in the industry twice--in the 2016 and 2019 J.D. Power Customer Service Index Study. There are 15 Mazda 3S dealerships located across the Philippines and Metro Manila – Mazda Greenhills, Mazda Pasig, Mazda Quezon Avenue, Mazda Makati, Mazda Alabang, Mazda Sta. Rosa, Mazda Pulilan, Mazda Pampanga, Mazda Dagupan, Mazda Cabanatuan, Mazda Tarlac, Mazda Cebu, Mazda Iloilo, Mazda Cagayan De Oro, and Mazda Davao.