Maxus opens a gateway to motoring opportunities in southern NCR with Alabang dealership


Motorists, residents, and businesspeople in Muntinlupa City and in the Calabarzon economic growth corridor now have even more reasons to make the most of their motoring lifestyles, as Maxus Philippines formally inaugurated the Maxus Alabang dealership on February 4, its 9th since launching the brand in the country in June 2019. Maxus is the 6th global brand partner of AC Motors, the automotive distribution and retail group of Ayala Corporation. The official opening witnessed executives from Maxus Philippines and AC Motors. The ceremony was attended by AC Motors Automobile Group President Antonio “Toti” Zara VIII, Automobile Central Enterprise Inc President Felipe Estrella, Maxus Philippines General Manager Jun Cajayon, and Iconic Dealership Inc (IDI) Chief Operating Officer (COO) Bob Palanca. The new Maxus Alabang dealership, the 5th under the IDI group, is located at Investment Drive along the busy and accessible Alabang-Zapote Road in Madrigal Business Park, Muntinlupa City.

The new dealership accommodates a 4-vehicle showroom display, with a customer lounge, parts, and accessories display, and service reception; ample customer parking; express service bays, general repair work bays, and a body and paint repair bay. With this, Maxus Alabang can now extend more conveniently its guarantee of quality and efficiency of its aftersales products, services, and worry-free ownership. Through its VehiCare Program, vehicle ownership is made five times easier and more affordable with up to five years warranty and Emergency Roadside Assistance (ERA) depending on model; Parts Management System that makes parts stocks available up to five months; Enhanced Service Quality for onsite and virtual product support and home service or pick-up and delivery; and low cost of maintenance that makes every Maxus vehicle 22% more affordable versus other brands over five years. Indeed, Maxus truly gives the value for money proposition that its hard-working owners deserve.

Maxus Philippines General Manager Jun Cajayon expressed his excitement over the motoring possibilities Maxus Alabang could bring to the area. “The socioeconomic growth in the Muntinlupa and the Calabarzon (Cavite-Laguna-Batangas-Rizal-Quezon) areas, in which the Alabang area sits right in the middle of, provides the optimum conditions in which Maxus can showcase its full worth, for both the lifestyle and business purposes of the people. The Maxus Alabang dealership will be able to provide such products and services promptly and efficiently,” he explained.

IDI COO Bob Palanca, on the other hand, sees the Maxus Alabang dealership opening inroads for new customers even beyond the NCR. “Muntinlupa City is a gateway to the south for those coming from the north, as well as for our travelers coming from the south as far as from Visayas and Mindanao. With the easy accessibility of the Maxus Alabang dealership, chances are quite high that we will conduct business with customers from far beyond the city.” Palanca said.  With its opening, Maxus Alabang joins Maxus dealerships strategically located nationwide, in Makati City, Mandaluyong City, Quezon Avenue in Quezon City, Taguig South in Taguig City, and in the cities of Cebu, Bacolod, Iloilo, and Cagayan De Oro. Truly, Maxus makes its British-bred vehicles widely accessible to more Filipino motorists to carry loads of both their home and business needs. The new dealership opening also signifies Maxus Philippines’ continuing commitment to expand its business and services across the country, with another soon-to-open dealership in the Davao area within the Mindanao region.

The Maxus brand, which originated in the United Kingdom, has had a successful 126-year history, becoming one of Europe’s most recognized vehicle brands, and a global leader in the design, production, and distribution of vehicles, with distributorships in Latin America, Australia, New Zealand, Europe, and Africa. Brought to global scale and acceptance by one of the world’s top 10 automakers SAIC Motor, and brought into the Philippine market by AC Motors, Maxus Philippines is ready to serve its customers down south with their home and business requirements.