February 16, 2024 - Laguna., Philippines – In an unparalleled achievement, the Isuzu D-MAX has been named the “Pick-up of the Year” for the third consecutive year, from 2021 to 2023, by C! Magazine Awards. This prestigious accolade underlines the D-MAX’s dominant presence in the automotive industry, reinforcing its status as a leader in performance, safety, and reliability.

The awarding ceremony was led Ms. Cecil Buenviaje, the newly appointed Chief Operating Officer of C! Magazine, presenting the award to a proud team of Isuzu Philippines represented by its President, Mr. Tetsuya Fujita and Asst. Sales Division Head, Mr. Robert Carlos, who both graciously accepted the award.

“We are really happy to receive this award for the 3rd consecutive year, showcasing the Isuzu D-MAX as one of the best pick-up trucks in the market today in terms of durability, safety, and overall performance,” said Fujita. His statement reflects the dedication and hard work that the Isuzu team as put into ensuring the D-MAX remains at the forefront of the pick-up truck segment.

The Isuzu D-MAX has consistently set the standard for what a pick-up truck can achieve, combining state-of-the-art safety features with its new powerful and robust appearance, perfectly encapsulated to provide an exceptional performance. Add to this, Isuzu’s exceptional aftersales support, providing nationwide parts availability and world-class aftersales service across the country. This winning formula has not only earned it the “Pick-up of the Year” award for three years in a row but has also solidified its position as a favorite among drivers who demand the best in vehicle reliability and safety.

The C! Magazine awards is an annual award giving body that recognizes the top vehicles in various categories, based on rigorous testing and evaluations. The distinction of winning the “Pick-up of the Year” award three times in a row is a testament to the model’s enduring appeal and its exceptional qualities that meet and exceed the expectations of today’s pick-up enthusiasts.

Isuzu Philippines expresses its heartfelt gratitude to C! Magazine for this honor and to its loyal customers for their unwavering support. The company remains committed to delivering excellence and innovation in its products, ensuring that the Isuzu D-MAX continues to be the preferred choice for many years to come.